Struggling to stay ahead of the curve in B2B marketing? You’re not alone. The landscape is constantly evolving, but there’s a wealth of knowledge available at your fingertips – literally. In this post, we’ll explore the top 6 B2B marketing podcasts of 2024, offering insights and strategies to help you master your craft on the go.
Podcast 1: Exit Five: B2B Marketing with Dave Gerhardt
Dave Gerhardt (Founder of Exit Five, former CMO) and guests help you grow your career in B2B marketing. Episodes include conversations with CMOs, marketing leaders, and subject matter experts across all aspects of modern B2B marketing: planning, strategy, operations, ABM, demand gen., product marketing, brand, content, social media, and more.
Podcast 2: Stacking GrowthÂ
It’s not enough to start a category or even a community. You need to start a movement. Hosted by Refine Labs, our mission with the Stacking Growth podcast is to help you create an unfair competitive advantage by breaking down how B2B companies dominate categories and unlock growth through a go-to-market strategy built for the way customers buy today. Together, we will build your brand, grow your business, delight your customers, and crush your competition.
Podcast 3: Positioning with April Dunford
Want to make your product stand out in a crowded market? It all starts with great positioning. It’s April Dunford, the expert high-growth tech companies go to when they have a positioning problem. With over two decades of experience as a startup executive and consultant, I have positioned and re-positioned hundreds of products and companies. Using my battle-tested methodology, I’ll teach you the nitty-gritty of positioning so that you can unlock better marketing and sales performance. If you’re an entrepreneur, marketer, or business leader who wants to stand out, this podcast is for you.
Podcast 4: Metrics and Chill
This podcast will help you grow your B2B company, quarter over quarter, and year over year. In each episode, you’ll get strategies, frameworks, and insights that help you drive predictable, consistent growth, and improve your GTM strategy. Seasoned B2B leaders share how they use data, forecast growth, set & hit goals, grow revenue, and more. The best B2B companies use a combination of data, experience, and gut to grow. This show will help you do the same.
Podcast 5: Confessions of a B2B EntrepreneurÂ
All Tom does is think about and start B2B businesses. This podcast is his excuse to talk about it.
With awesome B2B entrepreneurs like David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Acquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Siu (Single Grain), Arvid Kahl (FeedbackPanda), Carrie Rose (Rise at Seven) and many more.
Podcast 6: Driving Efficient Growth
Gone are the days of growth-at-all costs; the era of efficient growth is now upon us in b2b.
In this show, you’ll hear a great mix of strategic and tactical insights for b2b marketers and GTM teams from some of the top in-house operators and external partners alike on how they are driving efficient growth. In each episode, we’ll go deep into what is *actually* working today straight from the field, and talk about how you can apply that to your own situation to drive efficient growth.
Dive into these podcasts and equip yourself with the knowledge, strategies, and inspiration needed to excel in this dynamic field. With each episode, you’ll take one step closer to your own story of triumph and success in the world of B2B marketing.
