Real Projects.
Real Results.

Background

Before we started, Baking AI had only an offline presence with a strong brand value. However, their website wasn't optimized much with service pages and little content. Initially, we had to start the SEO strategy from zero level.

What we did

• Planning the website architecture
• Planning course pages
• Planning local backlinking campaigns
• Redesigning the UI/UX of landing pages and blog articles
• Strengthening the Website's Foundation - Created services/other pages
• Fixed the on-page optimization and invested in custom schema
• Started Backlink Campaign with Homepage authority
• Ensured GMB and NAP Citations for Local SEO across three Indian cities

Results achieved

• Organic site traffic growth comparing the last 3 months vs the previous 3 months
• Started SEO campaign 7 months ago (27 May 2024) with impressive results
• Transformed from offline-only to strong online presence

Background

Tempcom.co.in is an industrial chiller manufacturer and supplier that was working on a hybrid model. High-End Cooling Industries were not able to know about their product and services and content was not optimized.

Challenges

• Leads were being generated only through LinkedIn and Paid ads
• ROI was negative even after working for a few months
• Platform issues with their business model
• Poor organic presence

What we did

• Multiple meetings with decision-makers to discuss major issues
• Developed solid pivot strategy
• Complete website rebranding
• Business model transformation
• Organic lead generation system implementation

Results achieved

• Helped them in rebranding their website and pivot to a different model
• Scaled organic leads from 0 to 200+ B2B leads a month
• Helped them generate yearly revenue of INR 1-2 cr+

Background

The website is a B2B brand, a leading print-on-demand platform in India. They have built a strong brand over the years. However, they wanted to scale their traffic and beat their competitors by creating more content and planning topical hubs around print-on-demand, eCommerce, custom printing, and dropshipping.

What we did

• Fixing the Keyword cannibalization issue
• Updating existing content
• Setting content guidelines and training writers
• Creating topic clusters and content hubs
• Custom schema markup implementation
• Setting up conversion tracking systems

Results achieved

• Improved the organic traffic metric by 14% in 3 month comparison
• Set up conversion tracking and generated 200,247 CTA clicks in a month
• Enhanced competitive positioning in the market

Background

Recently, we worked with a US-based SaaS company operating in the property management and real estate niche with high competition. The website has published 600+ articles over the last 10 years, most of which are user-focused. The brand value is comparatively high compared to any new competitor in the niche.

Challenges

• Constantly saw a decline in overall site traffic
• Most traffic was coming from branded searches only
• High competition in property management niche
• Starting traffic was only ~3,000/month

What we did

• Identifying pages that need content updates
• Identifying search intent for better targeting
• Creating systems, SOPs, and content outlines
• Fixing technical issues across the website
• Creating and publishing optimized content

Results achieved

• Achieved 60% increase in overall traffic
• Reversed the declining traffic trend
• Improved performance of existing pages
• Enhanced lead generation capabilities